I have mixed feelings about Supreme ever since my friends 400 dollar rucksack fell to pieces after 6 months... Anyway...
When they get it right with their collaborations,such as with Vans, or The North Face, it really works. I am undecided at this point as to whether their Autumn collab' with Toshio Maeda works or not.
Supreme have previously worked a number of notable artists including Robert Crumb, Todd James, Peter Saville, Ralph Bakshi.
Anyway here's Toshio at the Supreme Shibuya store talking about his art and the collab'.